If you want to capture the attention of real estate seller leads on Facebook, you have got to have an attention grabbing image.
The photo you use in your ad will be the first thing that grabs the lead’s attention and you want to grab and hold on.
Your ad photo is very important. Very.
For some reason, we (real estate agents) massively underestimate the power of photos.
The old adage that “a picture is worth a thousand words” (~Arthur Brisbane) is true. VERY true.
It refers to the notion that a complex idea can be conveyed with just a single still image.
So the deeper question is… what complex idea are you trying to convey in your ad image?
That’s what I’m going to help you with today… how to use images that resonate with prospects, images that compel prospects to take action on your ads.
Here’s the first tip… don’t use stock home/house photos for your ads.
Use photos that connect on a social and emotional level with the leads you are trying to capture.