What's the right way? What's the wrong way?

Is there a right way (or a wrong way) to clean up my email list?


I’m Christina Ethridge and I help overwhelmed business owners simply their marketing and get more customers

Recently in a FB group I am in, someone was asking for…

"Any advice on cleaning up email lists so I’m not paying for non-active subscribers?"

Well, I have some advice for you…

Setup an automated reconnection campaign (often called a re-engagement campaign) that is 1-2 emails.

That campaign is triggered when a subscriber has not opened OR clicked an email you’ve sent in the last 90 days.

See, engagement is someone opening OR someone clicking (sometimes opens don’t register which is why you also want to find people who clicked).

Some platforms are trying to tell you that opens are NOT engagement and they’ll tell you that it’s because open tracking is inaccurate.

Well yes, it can be inaccurate but not because people opened, but rather, because in some cases the open isn’t tracked (so it shows as Unopened).

Which means that a tracked open is legit.

So run an automated 1-2 email reconnection campaign to weed out your in-actives so you aren’t sending email to people who aren’t opening.

You’ve got this!

 Written by Christina Ethridge - the founder of Leads and Leverage, helping overwhelmed business owners eliminate the marketing chaos and get more customers. Simplify your marketing & bring in more sales. 
[Block//Short Post Description]
Read more
Divider Text
© 2013-2023 Leads and Leverage
Divider Text
Leads and Leverage
1869 E Seltice Way #392
Post Falls, Idaho 83854

 This site is not a part of the Facebook™/META website or Facebook™/META Inc. Additionally, this site is NOT endorsed by Facebook™/META in any way. FACEBOOK™/META is a trademark of FACEBOOK™/META Inc. 
Disclosure: This site uses affiliate links - you may click on something recommended and when you do (and if you choose to buy it) the vendor will pay out a small amount in exchange. For example, Amazon items I recommend, they'll pay me a few pennies if you purchase that item within a certain time frame after clicking my link.