Over in our Facebook for Real Estate agents group Joanna asked “How do I turn Facebook views into likes and then into real estate closings?”
I get it. I really do. You want to leverage Facebook to get real estate leads and if you can’t get to the closing table, it’s not worth it, right?
But… there is an art to successfully leveraging Facebook and it’s almost like a color-by-number concept… simple steps that when followed, work every time… the key is micro-steps.
Today’s question is from Joanna from our Facebook for Real Estate Agents Group. Joanna says that “my biggest challenge right now is turning views into likes and then likes into purchases.”
Joanna I want to talk to you a little bit about your expectations from people who just suddenly like your page to wanting to get to the closing table.
That’s a big jump! Turning a view into a like makes sense that’s a micro step. Turning a like into a purchase, there’s a lot of steps that you’ve missed in between there.
So what you want to do is your views and your likes, so views on posts, views on videos, views on your page and your page likes, they’re all part of your warm audience and that warm audience has had some sort of contact with your page whether that be by engaging on a post, looking at an ad, looking at a video, looking at your page, liking your page, maybe they were in your email list so they’re part of your warm audience etc so those are all part of your warm audience.
And then what you can do is you can run ads to your warm audience. Now you need to have a series of ads different kinds of ads to engage that audience.
Sometimes you just need to nurture that audience, sometimes you just need to be funny with that audience, sometimes you just need to celebrate with that audience and then over time you’re also running opt-in ads so those opt-in ads like home buyer opt-in ads home seller opt-in ads, things like that you’re running those into your database which is your email address both our email program and then you’re also sending consistent emails so this is about a relationship.
This is about starting and building a relationship all of it is and that’s how you do it over time.
The process, the steps are pretty simple it’s when we get caught up in implementing that we tend to think it should be easier or just think we shouldn’t have to do it maybe it is what the issue is but I probably will do a longer #RIBBIT show on this question but I want you to get, want you to know there’s a lot of steps in between there.
So you’re working, you build that audience, and then you run opt-in ads to that audience.
Now a tool to help you with this is to help change your page from what you consider a brochure to an actual lead-generation focused lifestyle page for your community.
Alright Joanna have a great day you’re gonna get this, you’ve got it!