Or are they an old and tired strategy?

Over in our Facebook for Real Estate agents group, Alan recently asked if Facebook home value ads to get real estate seller leads still work.

What do you think? What has your experience been? Are home value ads on Facebook still working for you? Are you having to throw more and more money at your home value ads just to get them seen? Are you finding that it’s just getting more expensive overall to generate real estate seller leads from Facebook?

Here’s what I told him (and what you should do too):


Hey there, I’m Christina with Leads and Leverage and I help real estate agents sell more houses using Facebook. Today’s question comes from Alan from our Facebook for Real Estate Agents group.

Alan says “Do Facebook home value ads still work for seller leads or is that now an old and tired strategy?”

Well Alan, they do still work, however, you need to be running them to a warm audience. Additionally, you need to be much more specific and niche down in your ad and not so generic.

So what do I mean? Your warm audience consists of your page likes, people who’ve viewed your page, people who have viewed your videos, people who are in your email list and you’ve uploaded that audience. People who have visited your website and you’ve added that audience into Facebook.

And, by more specific, what do I mean… I mean instead of just saying hey do you want to get your home value, you need to give them a trigger or a reason why that home value might be important to them, to trigger them.

Because remember they’re on Facebook for fun and entertainment. They’re not searching to sell their home. So if you trigger it, the thoughts are still going on in their minds, so trigger it for them.

Give them a reason why they might sell. Maybe there’s been a big shift in the market. Maybe they’re tired of the weather. Maybe they need a size change up or down. Use those things to trigger, to find those people who would be potentially more motivated if their home value came in at what they needed it to come in at to sell.

You’ve got this Alan! Have a great day!

 Written by Christina Ethridge - the founder of Leads and Leverage, helping overwhelmed business owners eliminate the marketing chaos and get more customers. Simplify your marketing & bring in more sales. 
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