Targeting a specific address

Over in our Facebook for Real Estate agents group Adam asked “How do I target a specific location without using a radius on Facebook?”

If you’re trying to target a specific address, or building location, you might want watch this first:

Video transcript:

Hi I’m Christina with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Adam from our Facebook for Real Estate Agents Group. Adam says “my struggle is that I cannot target a specific location without a radius” and what Adam means is he wants to be able to target an address or a building etc.

Well Adam that is called geo fencing not geo targeting and geo fencing you can do that using a different tool like simpli.fy or or Salesforce etc.

In other words you’re not going to be able to target a specific address in Facebook you have to add the radius. So if that’s what you want to do is just target a specific thing then you’re going to have to do something else and use something else to do that.

However if your reason for targeting specific location is because of a price point or some demographics or things like that then use the radius and use the pin drop audiences and shape those the way you want.

But even better than that is to set your page up in a way that people from that area are going to want to connect with you that’s gonna be your biggest bang for your buck.

If you set your page up in a format that’s related to the area lifestyle focus format I’ve put a link to the checklist in this video so use that checklist and go ahead and set your page up and start engaging with people.

You’re going to get a much much higher return for any ad spending or any specific targeting you could try to find anywhere else if you start building relationships and connections because of a mutual admiration of a mutual area etc.

So Adam you can do this just make sure you either go to geo fencing if that’s what you’re gonna want to do otherwise you need to use Facebook for the way it’s actually built to be used and that is to build relationships with people so set your page up in a relationship life style focused format and move on from there.

You’ve got this Adam!

 Written by Christina Ethridge - the founder of Leads and Leverage, helping overwhelmed business owners eliminate the marketing chaos and get more customers. Simplify your marketing & bring in more sales. 
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