LNL TV Episode #16: Which Content Is The Most Boost Worthy?
The real question is… “When should I pay to boost a post, and when is it a waste of money?”
Never ever boost a post for “reach” or “engagement” or with the goal of getting likes, comments or shares.
Here’s why, and here’s when you should boost your posts…
Have questions for me? Come on over to the Facebook for Real Estate Agents group and ask!! I’m happy to help you!!
Hey! This is Christina with Leads and Leverage. Today, I actually have a question asked by a real estate agent.
They wanted to know what or which content is the most boost worthy. I’m holding the question here. And, that’s a
kind of a loaded question. But, there’s a couple things to keep in mind.
First of all, aside from the fact that you shouldn’t be using the boost post button, you should actually be doing this in ads
and using that, you know, writing your post, putting it out and then boosting it through power editors is what you should be doing. Aside from that, the content that is the most boost worthy, is content that has a few elements in it.
First of all, number one, that it either it has a focus like drives traffic to your website and you want people to go and read
something that you have on there. It drives traffic to a lead capture so it has a good strong call to action.
Or, it really, it’s only those two things and you have to make sure that the posts that you boost, or post that you own the content. If you boost, you know, say you put out, you go to NAR or Realtor(dot)org, whatever, and you share an article. You didn’t write that article.
And, even if you did write that article you still drive. If you pay to boost that, you’re driving traffic to another website,
to another source. You want to drive traffic to your website so that you can retarget that traffic and reach that traffic
again. Or, you want to drive traffic into a lead capture where they give you their information in exchange.
So, those are the two posts that you should be “boosting”. As long as it drives traffic for ways, for you to retarget or reuse that traffic in some way. So, hopefully that was as clear as mud for you. I really hope it was clearer than it sounded but
that’s the kind of post you want to use. You want to own the post. You want to, meaning, you want to own the content
that the post has and you want it to be going to something that you own: your website or your database, one of those
If you have questions, bring them over to the Facebook for Real Estate Agents group and I’ll see you there.