And yes, you should require it!

LNL TV Episode #11: WHEN Should I Require Registration On My IDX?

Two weeks ago I answered the question “Should I Require Registration On My IDX?

I got a LOT of questions after that episode and the most frequently asked question was…

When should you require 1200x628

WHEN should I require registration on my IDX?

There are actually three different time frames you’d want to require registration, and each one depends on the source of your traffic.

Check it out…(watch the video above)

Have questions for me? Come on over to the Facebook for Real Estate Agents group and ask!! I’m happy to help you!!



Hi, I'm Christina with Leads and Leverage. And, this week, I've actually, it's kind of a second part to a question that was asked a couple of weeks ago. And, a couple weeks ago, an agent asked, you know, about requiring registration. “Should I? Should I not?”, etcetera. So, go back two weeks and you can read that one. But, there are, listen to that
one, sorry.

But, this week from that video, I think I got multiple questions. And, one of the biggest ones was, “Okay, If I should require registration, when should I require registration on my IDX to be clear? So, what's optimal?” So I actually wrote down there, there's not a single answer. It depends on how you're driving people to your IDX.

So, first of all, the first mindset to this, and I'll give you the answer to the different things. But, the first mindset is you've got to stop thinking that you have to build trust. First, at the outset, you cannot build trust with someone and tell you, “have a way to build trust with them.” So in other words, if somebody is responding to an ad real quick, they have exhibited that there's an element of trust with you by responding to that ad.

You can't nurture relationship and build this deep trust too. Then, get their information from them in that short timeframe. That is for after the fact. So, you know, you really, you want to capture them into your database and then you want to build a relationship after that. Don't try and build a relationship for non-existent. Now, there are elements that are involved in this.

You could do video. I mean, I'm building a relationship with you, whether you like me or not. It's a positive or negative. It's a relationship. So.. But, I'm not actually, I'm not doing this to get you into my database. I'm giving you this.

So there is a difference. But, so.. Anyway, so when should I require registration? So, my first thought with this is you've got to stop thinking that you have to build trust first before you request their information. You don't. You have to give them something of value. There's a difference.

So, for general website visitors, people who are just coming to your site. Either from, you know, directly putting your URL in, or maybe a pay-per-click ad, a basic pay-per-click ad. I'm not talking about a lead capture one, but just a general one. They're just general website visitors. You want to require registration after the first or second full detail showing. So, in other words, you know, they do their search.

They look at the first house and they get all the full details of it. When they go to do the second, look at the details of the second house. That's when you should say, “Hey, you know, you need to register. I've got more information for you. You clearly liked the first one, you're going on to the next.”

So, after the first or second one. Because, when you should do it for that kind of visitor, for a home search lead capture funnel. Like, if you're doing it from Facebook and you're saying, “Hey, look at homes in this neighborhood, or look at houses that are four bedrooms”. Or, whatever you're doing. It's a funnel. You're doing a specific ad to a specific interest or a type of person with a specific interest.

Whether it's a golf home, whatever you do. And, you're driving them. So, what you want to do is you want to drive them to a page that shows them a search. So, maybe a picture and brief information. Or, a picture, and, you know, three bedrooms, two baths, whatever of all of the homes that are in that search that you're driving.

So, you show that. So, you show them you've got the information. And then, when they go to click on more details before they see the full details of that first property, that's when you need to require registration. So, in other words, they can kind of scroll through. They're getting what they told what they were going to be getting from the ad.

But then, if they want to go deeper, you ask for their information. So, that's the second one. When you're doing a specific home. So, like you're advertising one of your listings and you're driving it as a funnel. This one you need to test. We tested both ways.

We tested driving it to just, you know, one or two or three pictures with very basic information. And then, of course, when they want to see the price or they want to see more details on that. They have to register. You can actually do that right from Facebook. You can drive it through an ad, whatever it is. But if they want more than one or two or three pictures and very basic information, you should be requesting their information.

They want it, you have it. That's the exchange. So there's three different points there that you would drive. You would get captured information. So, the first one would be general website visitors after the first or second full details of a house that they look for. If you're doing a home search, lead capture funnel, which is a general search, you should show the search.

And then, before they look at the first detail that pops up and they register. Then, if you're advertising a specific listing, you need to tease them. You need to give them just enough that they're interested. And then, if they want more, they need to register and buy more. I mean, more than two or three pictures, more than just the basic information of the house. So maybe, don't reveal the address, don't reveal the price.

Now this goes back to a little bit of old school stuff. You know, there's always the debate in the homes magazines and stuff. “Do we put the price in? Do we?”, whatever. Then, I was always “just give it all”. If there, for something like that, I was always of the opinion and experience. And, I'm just going to give it all. If they're going to call me, then we're going to play that.

You know they're going to call because they're interested. It's different on the internet. You're exchanging information and they're willing to give you an email address that is not quite as intrusive as a phone call or phone number or whatever. So, definitely require this information at these different elements. So, there's three different aspects for you.

If you have more questions, bring them to the Facebook for Real Estate Agents group. I'll ask them, I'll expand on it. You can ask me in the comments. Whether this is on Facebook, you can ask them in the comments there. You can ask them in the comments on my blog, wherever it is.

So please, do keep sending me your questions. I love these and I'll answer them for you. Thanks so much.

 Written by Christina Ethridge - the founder of Leads and Leverage, helping overwhelmed business owners eliminate the marketing chaos and get more customers. Simplify your marketing & bring in more sales. 
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