The right time, frequency, and consistency

I built my list to grow my business… when do I sell to them? How often?

Here's the transcript:

Over in the Email for Entrepreneurs Facebook group, Carolyn said her struggle is…

"knowing when to “sell” them on my products"

Thanks for your question Carolyn!

There are actually 2 ideal ways to do this (and yes, you should have both happening in different funnels into your list).

The first way is when you have a freebie that people opt-into, they get the freebie via email and then they go right on your main list and that main list gets a weekly email that does not sell.

It makes a connection and gives value.

Then, every 6 weeks or so, you invite them into a launch / sell list (by offering them a freebie that solves a problem).

Then, you sell in the sell list for a period of time.

Whether it’s a full launch or a flash sale, doesn’t matter. It’s just a period of time (like a week) to that sell list.

The other way is by having people when they first opt-in to a freebie, go right to what is commonly called a “trip-wire” on the thank you page of the freebie.

If they purchase that “trip-wire” then they go right to your core offer on the thank you page of the “trip-wire.”

The key is that whether they purchase or not at any of these steps, they still go to your main list where you’re sending a weekly connection focused email.

Both of these funnels rely on the weekly connection email and a good lead magnet delivery sequence.

That said, start with the simplest one which is a freebie to build your list, the email sequence to deliver that freebie and a solid weekly connection email.

Add on complexity and layers as you move forward in your business.

You’ve got this Carolyn!

 Written by Christina Ethridge - the founder of Leads and Leverage, helping overwhelmed business owners eliminate the marketing chaos and get more customers. Simplify your marketing & bring in more sales. 
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