Over on our Facebook group, Facebook for Real Estate Agents, we are hot and heavy into maximizing Facebook for real estate lead generation.
The questions I’m getting both here on the blog and in the Facebook group have inspired me to write an in-depth series on Facebook lead generation for real estate agents. This post is the second in the series, with The Facebook Funnel – The Real Estate Lead Generation Process Using Facebook being the series pilot.
Direct from The Facebook Funnel – The Real Estate Lead Generation Process Using Facebook, today I’m going to teach you about getting a prospect to come to your Facebook business page.
In order to get a prospect to come your page, you’ve got to give them something they want. Something that compels them to want more from you. Something that entices them to come to your page and explore and ultimately, to like your page. That something is called content.
Let’s dig deeper . . .
Every day there are questions such as this one . . .
This question is at the top of most real estate agents minds when they are trying to figure out how to use Facebook to lead generate.
It is multifaceted though.
You’ve got the “how do you generate enough good content” question and the “get people to reach out to you for your services” question.
Today I’m going to address the first part of the question:
How do you generate enough good real estate content on your Facebook business page?
Go. Take a moment to understand it. It’s about 3 minutes of your time.
Now that you are back . . .
Do you remember when I taught you how to build your own real estate content calendar?
Well, you need to do that.
The starting point for “enough good real estate content” is having a master plan aka a content calendar, guiding you with this content.
Make a master calendar with an eye towards the type of content you want to share.
For example, pin point the days and times you want to share home maintenance tips, promote listings, promote blog posts, answer questions, ask questions, post testimonials, promote kudos’ about your town/city, etc.
Now, once you’ve got the master content calendar down, you need to start heading out and finding the content.
Do your research.
Over on my Inman Next post I gave 4 tricks to planning your content in advance.
Check it out. I gave some awesome content resources on there.
The key is, you will need to be well read and knowledgable and you’ll need to make sure it shows.
The other key is, making it “good”. By good I mean engaging, interesting, thought provoking.
The bad way . . . .
What is content your consumer doesn’t care about?
The good way . . .
Now flip this around.
Often, you can provide the almost identical information but in a different way.
So there it is.
Between the content you create yourself, essentially your blog posts that consist of answers and solutions for the consumer, and the content you curate, you’ll have no troubles finding enough good real estate content for your Facebook business page.
Have you struggled with finding enough good real estate content to fill your Facebook business page?